Today, Innovation is a Fundamental Principle to Success of a Firm Against its Rivals on the Market. Sometimes, the Concept of Innovation Translates into New Product Development. While in Fact Many Innovative Firms Have Not Produced New Products. This Workshop Introduces Innovative Models to Create Value for Their Customers by Providing Methods for Understanding the Customer and its Needs. Finally, the Workshop Introduces the Tactics Used by Innovating Firms in the World.
Customer Identification and Designing the Business Idea Based on the Customer’s Need
Business Idea Processing and Transforming to Value,
Designing the Business Model Canvas
Innovation Tactics in the Business Plan
Scholar in the Field of Entrepreneurship and Innovation Management at the University of Leipzig and Fraunhofer Research Institute.
Instructor of Innovation Workshops in Many Different Countries.
Manager of Iran Project Innovation